Facebook Leading Brands to Pivot Towards video.

This really is a concern that the post engagement in Facebook has drastically gone down to 20%, a worrisome scenario, where the limitations of organic reach has lead to paid boost which subsequently is very essentially for a brand. But the current trend in brand promotion and drop down in the engagement of content writing has shifted towards the league of videos.

According to BuzzSumo a report, of 2017 there's been a peak in the video and the other contents has dropped down. It's an beginning f new trend and era and promotional activities for brand to stand out with a video. But eventually considering the facts that the articles and the other form of contents won't be forgotten because that's the essential and will exists.

But the presence of visual promotion and branding will create a massive buzz compelling every brand and agency to stand out and come up with innovations, compelling everyone towards the video. Facebook has been an important ingredient in effecting the market and every aspects, which surely is doing now pivoting towards visual representation. For more details see the link below.


In moderation, nudging brands toward video could be good for content creators. But will Facebook eventually force all publishers to pivot to video?
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