Bright Future for In-Store Mobile.

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Mobile device use will surpass 60% of the global population this year, driven by cell phones, tablets and wearables, according to Forrester. Smartphone adoption will surpass 50% of the world population with 3.8 billion subscribers by 2022, Forrester found, which is one of the most significant catalysts of shifting customer empowerment through the ability to access online information quickly. Source: @Forrester

 The mobile future of e-commerce or shopping will bring a huge impact in the life of peoples and to brand itself. Source: @MobileMarketer
Forrester: In-store mobile use drives confidence for shoppers
Among the most progressive mobile users, 65% say they're more confident about in-store purchases when using their phone for research on the spot.
MOBILEMARKETER.COM

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